Over 40

AF

I’m Ready to Become Hot & Fit AF!🔥

Hot and Fit

Kristin Rowell

It’s FINALLY time to lose the perimenopause weight for good and become the hottest version of yourself in just 12 weeks (without restrictive eating or endless hours at the gym)!

Are you ready to join me?!

How to thrive in perimenopause and keep the weight off for good

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You’ve gained weight.
You’re frustrated.
It seems like nothing is working anymore.

Here’s the good news!
My unique and customizable process has been trusted by hundreds of women who've transformed their bodies over the age of 40. Like, I mean they are literally “in the best shape of their lives” transformed. And like you, they did not think it was possible. 

I get it

I’m in perimenopause

Are you next? 

i'm ready to transform my body!

If you’re like me and the hundreds of women I’ve coached who are in perimenopause, you’re probably feeling like your body has become a stranger to you. You’re eating less and exercising more, but haven’t noticed any changes in your body composition or the scale. When we were younger, it’s likely we could drop five pounds in a week just by restricting a little. Now it seems to be a fight every damn day.

If you are at this stage of life, I want you to know that I’m right there with you. Around 45 years old, I started noticing some pretty concerning changes. I suddenly had this insatiable hunger. Where I used to be satiated and doing well at 1,800 or so calories wasn’t cutting it anymore. I was just getting hungrier and hungrier, and some days wouldn’t even feel full at 2,500 calories.😳 And then came the weight gain (partially due to the excess calories of course, but also, I’ve since learned, were caused by my changing hormones). 

(And How to Reclaim Your Confidence)

Why Dropping the Weight Feels Impossible

Cellulite became noticeable on my legs, which was something I had never experienced before. The extra fat that was now on my thighs, butt and midsection made me feel like I had an extra layer of fluff on me that I just could not get rid of. To say it was frustrating would be an understatement.

And then came the cascade of other symptoms. Trouble sleeping, forgetfulness, and rising blood sugar topped the list. As a top-performer my entire career, these changes threw me for a loop. I needed to turn this around before the train really got off the tracks. (Spoiler alert: I did, and you can, too!)

Maybe like me you’ve started thinking…

"This is just how my body is now, and I need to accept it."
"The fittest years of my body are over."
"I’m never going to look as good as I did in [insert the year of your “leanest year”]." For me, that was 2018!


For the first time in my life, I started feeling like I was losing control of my weight. 

You don’t need a blood test to know in your body that something feels off.

You’re (Likely) in Perimenopause if...

You’ve noticed weight creeping on, even though your habits haven’t changed

Your cycles are becoming shorter, longer, heavier, lighter, and/or unpredictable

You’re feeling more sensitive to caffeine and/or stress

Your sleep isn’t as deep or consistent as it used to be

You’re often tired but wired (exhausted during the day, restless at night)

You’re experiencing anxiety, feeling worrisome, feeling irritable, noticing rage sensations in your body, and/or have more intense mood swings

You’re experiencing brain fog or forgetfulness 

Your cravings for sugar and carbs have increased

Your workouts aren’t giving you the results that they used to

I’m Ready to feel good again!

The old advice you might be hearing on repeat isn’t just ineffective at this point of your life…

Sadly, it's actually working against you.

here's the truth

(that most people won't tell you because they're still stuck in the old paradigm of weight loss!)

Your changing hormones and your age have completely transformed how your body responds to diet and exercise.

I mean it when I say, this does not have to be your reality!

If you’re reading this, I want you to know it’s not your fault. 

Your body is simply going through a hormonal transition that requires a more nuanced approach than what may have been working for you for the last 20+ years. There's a way to work with your hormones, and not against them. 




Unfortunately, for so many women, they feel helpless and may end up going down a path that looks like:

Continued weight gain in all the most frustrating places (thighs, butt, belly 😣)

Deeper disconnection from their body

Spending hours slaving away at the gym

Avoiding social events and intimate moments

Watching their confidence continue to erode

Feeling increasingly invisible and powerless


Let’s completely flip the switch on this, shall we?!?!

I’m about to show you exactly how to do that…

introducing

Hot and Fit AF Over 40

How to thrive in perimenopause, menopause, and beyond, and keep the weight off for good

Hot and Fit AF Over 40 is a 12-week live personalized group coaching program created exclusively for women navigating the hormonal rollercoaster of perimenopause, menopause, and beyond.

This isn’t a one-size-fits-all fitness plan or a 1,200 calorie diet. It’s a science-backed, hormone-informed strategy designed by someone who is in perimenopause herself and who’s been able to keep her body fat consistently under 20% without sacrificing her sanity. 

Here’s what makes this program different: 


It’s specifically designed for women over 40 whose hormones and metabolism appear to have changed





Given that I was a trial lawyer for over 16 years, you benefit from the fact that I am uniquely positioned to understand the demands of the busy woman’s lifestyle

You’ll learn how to eat in a way that supports fat loss without the restriction (you won’t feel like you are on a diet, I swear!)





You’ll receive 12 weekly customized meal plans for women at our time of lives (you will literally be eating what I eat)





Workouts are short, strategic, and effective (no more burning yourself out with endless hours of cardio)

You’ll get personalized support and coaching from me in our container





I regularly do deep energy work, and so the energetic shifts and upgrades that you will experience through my coaching are transformative and real (just ask my clients!)




Everything is built around real-life sustainability that that you can keep your results well after the 12 weeks




You’ll be part of a high-vibe, motivated, and empowering community of women who are walking the same path with you!

let's do this together!

12 weeks of live coaching

You’ll discover the exact secrets I use to stay in amazing shape at nearly 50 years old!

Customized meal plans 

Crafted to melt fat and build muscle effortlessly, tailored specifically for your changing hormonal needs.

8 focused training modules

Break down fat loss and muscle gain into simple, actionable steps for fast, sustainable results.

01

02

03

what you’ll get inside 

4 live Q&A sessions

Get your personal questions answered in real time.

Sample grocery lists

Make shopping easy and aligned with your goals.

Recommended lab testing lists

Now you will know what to ask for next time you are at the doctor.


04

05

06

“What to Eat On the Go” Guide

Navigate restaurants, airports, and road trips with ease. From smart travel options to real menu examples, you’ll know exactly how to stay on track.

Lifetime access

Enjoy lifetime access to tools for long-term weight loss.

Energetic upgrades

Allow you to finally break away from those nagging and annoying patterns that have kept you stuck.



07

08

09

PLUS: A supportive community to help you stay motivated and never feel alone on this journey.


I’m Ready to Become Hot & Fit AF!🔥

Hot and Fit AF Over 40

At 52, “Sarah” came to me for help. She was deep into perimenopause and desperately wanted to lose weight, feel better, and boost her energy. She felt bloated. She felt tired. She was gaining weight. Her face felt red and puffy. And no matter what she did, she wasn’t able to fix it herself. 

Sarah wasn’t just looking for a ‘quick fix.’ She wanted to create a sustainable lifestyle rooted in diet and exercise that felt good to maintain. 

At the time, Sarah had all of the blessings and trappings of a busy working woman. She had a demanding real estate career, a gorgeous home, two thriving teenagers, and an excellent marriage… but she now also had a changing body she no longer felt at home in. When she came to me, she felt like she was doing everything right: skipping breakfast or drinking a homemade nutrient-dense green juice, having a mixed greens salad for lunch, and eating what she thought was a balanced dinner through a mostly plant-based diet. 

But her body told a very different story: puffiness, inflammation, weight gain, dull skin, joint pain, fatigue, and a lingering sense of melancholy that wouldn’t lift. I should also add that Sarah was also being treated for breast cancer and, although she was in a period of remission, she wanted to take steps to ensure the cancer did not come back.

So what did we do? 

Real Women.

Real Results. 

Within just a few weeks, Sarah’s changes were dramatic. Her inflammation had dropped significantly, and she looked and felt like a new woman. Her husband even commented that “she’s never looked better!” As the weeks went on, her arms got stronger and looked leaner (something she’d always wanted), her energy returned, her joint pain literally disappeared. She was able to come off of both of her blood pressure medications and her statin per her doctor because of her incredible health transformation. By the end of our time together, she was glowing at her son’s graduation party, where everyone commented on how amazing she looked. 🤩

It is no secret that the perimenopausal and menopausal stages of life come with their own unique stressors: career pressure, raising teenagers, keeping a marriage exciting, caring for aging parents…and often, many women report that they just do not feel that they have any time for themselves. But the truth is, when we aren’t healthy, everything else suffers, including those around us.

Let me be clear: this isn’t just about dropping the weight. This program is about helping you show up fully as the HOT AND FIT AF woman you are!! It’s about feeling uber-confident in your body, excited about your future, and knowing it’s not all downhill from here. We are just getting started!❤️‍🔥

We completely overhauled what she was eating.

I’m Ready to start now! 

What exactly is in this course??

Let's take a peek at what you will be learning inside Hot and Fit AF Over 40

Glad you asked!

In this foundational module, we’ll cover the key shifts happening with estrogen, progesterone, and testosterone in your 40s, plus how to optimize sleep, stress, circadian rhythm, and smart supplements to support fat loss and energy. You'll also get the real insider’s scoop about HRT and hormone testing.

You’ll walk away knowing how to rebalance your hormones so they finally start working for you, not against you.


Happy, Healthy Fat-Burning Hormones

MODULE 01

Tired of the energy crashes and cravings throughout the day?

You’ll leave this module knowing how to easily balance your blood sugar to support your hormones, boost your mood, and finally feel a constant stream of steady energy throughout the day. You’ll know what to eat, what to avoid, and how to improve insulin sensitivity without going to extremes.


Blood Sugar Balance For Hormone Health

MODULE 02

This is your blueprint to eating for fat loss in perimenopause, without dieting or deprivation.

From meal-building to metabolism, hydration to protein and fiber, you’ll learn exactly what your body needs now to burn fat, stay full, and feel in control of your body again.



Nutrients To Help You Burn Fat


MODULE 03

Meal planning for fat loss doesn’t have to be time-consuming or boring, and this module proves it.

You’ll get quick, tasty recipes, smart prep systems, and simple ingredient swaps that make it easy to stay on track without becoming a short-order cook.

Think: less stress, more flavor, real results, and food that the entire family will enjoy. 


Meal Planning, Prep, & Recipes For Fat Loss


MODULE 04

Discover the workouts that actually support fat loss and hormone balance in your 40s and beyond.

You’ll learn how to build lean muscle, overhaul your metabolism, and stay active consistently to give you energy rather than burn you out. I’ve also included simple tips to involve your family and create a movement routine that you love.




Effective Exercise For Fat Loss



MODULE 05

This is what separates my nutritional therapy coaching from all other coaches.

What most people fail to realize is that we have energetic blocks that keep us coming back to the same circular loops that prevent us from vibrating at our highest expression. I’ll help you shift into a higher-vibrational state that supports true, lasting fat loss.



Energetic Upgrades: Your Energy Body Matters, Too



MODULE 06

You’re about to get crystal clear on what’s really happening inside your body.

In this module, you’ll learn exactly which bloodwork, hormone panels, and body composition tests are worth your time, and how to use them to guide your fat loss journey. You’ll also get a breakdown of specialty tests like gut health, food sensitivities, and toxin load so you can stop guessing and start making informed decisions.






All Things Testing 

MODULE 07

(Bloodwork, Body Composition Testing, Gut Health, Food Sensitivity, & Hormones)

Heard of peptides but have no idea what they are or how to use them for fat loss?

This is perhaps the most exciting module because you’ll get immediate takeaways that you can do now through cutting-edge peptide therapy to drop the stubborn perimenopause weight.

You don’t want to miss this module!



Peptides and Fat Loss




MODULE 08

Wait there is more!

You’ll Get This Powerful Bonus FREE When You Enroll 

You’re doing all the “right” things – eating clean, exercising – but something still feels off? This on-demand masterclass series helps you identify the hidden energy drains and stressors keeping you stuck in survival mode. You’ll discover how to shift your frequency, calm your nervous system, and start vibrating at a level where fat loss, clarity, and confidence come naturally. I’ll walk you through exactly how I manage my own energetic health and how you can too (even with a packed schedule). This is the stuff that separates surface-level results from deep, sustainable transformations. 


Upgrade Your Energy

Bonus 

($111 value)

I’m Ready to Become Hot & Fit AF!🔥

After years of trying on my own, I was able to get to the lowest body fat percentage of my life - 16% - following Kristin’s guidance. I wanted something that was proven and based in science but that wouldn’t require hours at the gym or having to wade through the overwhelming amount of information about health and wellness on my own. If you’re looking to maximize the efficiency of your health and wellness efforts, I encourage you to follow Kristin. Afraid to make the investment? I encourage you to ask yourself what setting yourself up for long-term lifestyle habits that will have you feeling and looking 10 years younger is worth

T.D.



I cannot thank you more for everything you did for me over the past 3 months.

I have seriously never felt better, and I am so happy with the changes my body has been able to make after not making any progress for a year and a half. I really cannot say enough, thank you for everything!

C.M.

let's do this! 

I can’t wait for you to join this transformational container!

I’m the founder of Energetically Efficient® and have guided hundreds of perimenopausal and menopausal women through their own fat loss transformations with incredible success. 

I’m 49 and also personally in perimenopause.

About three years ago, I started noticing some pretty concerning changes. Through the strategies and fat loss secrets I’m going to share with you in Hot and Fit AF Over 40, I’ve been able to keep my body fat consistently under 20%. And the best part is, I’ve helped my perimenopausal clients do maintain similar results. 🤯

Inside Hot And Fit AF Over 40, in addition to the 12 weeks of support you’ll receive from me, you’ll also be surrounded in community with other motivating, inspiring, and powerhouse women who are all going through the program together. I will equip you with all the knowledge and tools for you to be successful long-term, and you will always be surrounded by support from awesome women so you don’t have to navigate this on your own. 

Hi, I’m Kristin Rowell 

Your Functional Nutrition Therapist & Wellness Expert

let's do this together!

It’s the same proven system that I use with my private 1:1 clients at a fraction of the cost, and I created it to help women in their 40’s, 50’s, and 60’s finally break free from the weight gain spiral. Compared to what you’ve likely spent on diets, supplements, and programs that didn’t work, this is an investment that actually delivers.

So, let me ask you this…

What’s it worth to finally show up fully in your life, relationships and career now that you feel confident in your own skin?! 🤩 To never have to worry about the weight creeping back onto your body? And to…dare I say…love the way you look naked, again?🔥 (Seriously, I do!)

When something matters this much, can you really put a price on feeling absolutely hot and fit AF? This is your moment to invest in yourself and finally break free from the cycle of frustration and self-doubt.




My private clients pay more than $15,000 to work with me in a private 1:1 setting

but I’ve distilled everything into this powerful group program for less than $3,000.

Imagine in just 12 weeks, walking away with: 

So let's recap!

A YOU that feels HOT & FIT AF

A body that is leaner, stronger, and more energized than it has been in YEARS

A customized nutrition plan that works with your hormones

A movement routine that actually builds muscle and burns fat (and that you’re easily able to fit into your day)

The clarity to know exactly what your body needs to thrive in this season of life

Lifetime access to proven tools and mindset shifts that help you stay consistent…even on your busiest days

I want to save $250 + Get this bonus!

🎁 PLUS, register and gain access to this exclusive bonus:

You’re doing all the “right” things – eating clean, exercising – but something still feels off? This on-demand masterclass series helps you identify the hidden energy drains and stressors keeping you stuck in survival mode. You’ll discover how to shift your frequency, calm your nervous system, and start vibrating at a level where fat loss, clarity, and confidence come naturally. I’ll walk you through exactly how I manage my own energetic health and how you can too (even with a packed schedule). This is the stuff that separates surface-level results from deep, sustainable transformations. 


Upgrade Your Energy

Bonus

($111 value)

Join today and you could be one day closer to having the hottest and fittest body that will be turning heads again in no time!

We kick off on August 26th!

Extra Savings Alert

Enroll by August 14th to save $250

ONE TIME PAYMENT

  • 12 Weeks of Live Personalized Group Coaching – Expert guidance to help you melt fat, build muscle, and reclaim your hottest, fittest self. (Value: $15,000+)
  • Customized Meal Plans – Nutrition strategies tailored specifically for your changing hormonal needs to melt fat effortlessly. (Value: $1,497)
  • 8 Focused Training Modules – Actionable lessons that simplify fat loss and muscle gain for fast, sustainable results. (Value: $3,000)
  • 4 Live Q&A Sessions – Real-time answers to your personal questions, eliminating uncertainty and keeping you on track. (Value: $997)
  • Supportive Community Access – Stay motivated and accountable with like-minded women throughout your journey. (Value: $997)
  • Long-Term Weight Loss Strategies – Proven methods to prevent rebound weight gain and maintain your transformation for life.

   Total Program Value = $21,491+

biggest savings!!!

$2997 $2747 

💰Save $250 when You Enroll by August 14th!

3 monthly payments

Flexible payment option

Transform Your Body & Confidence in Perimenopause 

Join Hot and Fit AF Over 40 Today!

*before 8/14/25

Enroll and save

  • 12 Weeks of Live Personalized Group Coaching – Expert guidance to help you melt fat, build muscle, and reclaim your hottest, fittest self. (Value: $15,000+)
  • Customized Meal Plans – Nutrition strategies tailored specifically for your changing hormonal needs to melt fat effortlessly. (Value: $1,497)
  • 8 Focused Training Modules – Actionable lessons that simplify fat loss and muscle gain for fast, sustainable results. (Value: $3,000)
  • 4 Live Q&A Sessions – Real-time answers to your personal questions, eliminating uncertainty and keeping you on track. (Value: $997)
  • Supportive Community Access – Stay motivated and accountable with like-minded women throughout your journey. (Value: $997)
  • Long-Term Weight Loss Strategies – Proven methods to prevent rebound weight gain and maintain your transformation for life.

   Total Program Value = $21,491+

$1097 $1007

*before 8/14/25

3 Monthly Payments of

Enroll in flex pay option

One time payment of

This is a great question! I know you're eager to see results, and the truth is, every woman is unique. Most of my clients started noticing changes within the first week. 

How long does it take until weight will start to come off?

Q

&

A

I've designed this program specifically for busy women like yourself who don't want to become nutrition experts or spend hours calculating every single bite. I’ll be providing you with easy-to-follow guidance that removes the complexity. 

What if I don't know how to count macros?

Absolutely! In fact, this program is perfect for women with demanding lifestyles. I’ve specifically created strategies that work whether you're in an airport, at dinner with a client, or constantly on the go. My approach is all about flexibility and real-world solutions. You'll learn how to make smart choices in any environment and stay on track without feeling like you're missing out.

What if I travel a lot for work and attend many work events? Can I still do this?


Yes! This isn’t about restrictive diets that make you feel deprived. This program is designed to fit into your life, not overtake it. I’ll give all of my secrets on how to enjoy meals out, make smart menu choices, enjoy yourself, love your restaurant meals, and still see the number on the scale go down.

I still want a social life and to eat out. Can I do that on this program?

I get it. You're busy, and spending hours in the kitchen isn't exactly realistic. That's why I’ve developed quick, simple meal strategies that can be prepared in minutes or adapted for your on-the-go lifestyle. My clients often tell me that this is their favorite part!


What if I don't have time to cook all of my meals?


 Are you ready to break free from the cycle of frustration and create lasting change?

 Transform Your Body & Confidence in Perimenopause  

Join Hot and Fit AF Over 40 Today!

enroll now